About Cece | Soft Life Strategist
Founder of FEMME Shift. Creator of the H.E.R. Method.
I spent years being the strong one. The one who figured it out, showed up for everyone, and kept going long after I was tired. I was good at it. I was also quietly abandoning myself in the process.
That’s the question at the heart of my work: what would your life look like if you stopped surviving it?
For the past five years, I’ve supported women through coaching, workshops, and one-on-one sessions. Again and again, I’ve seen the same pattern. Capable, caring women who can handle almost anything, but who’ve forgotten how to choose themselves, receive support, or want more without guilt.
So I created the H.E.R. Method: three pillars for changing your relationship with yourself.
Heal: release the beliefs and survival habits that no longer fit your life.
Embody: become intentional about the woman you’re choosing to be.
Receive: make room for the ease, support, and pleasure you say you want.
I don’t believe you have to become someone new to live differently. I believe you’re already capable of more than you’ve been allowing yourself. My job is to help you see what’s been in the way and make more honest, intentional choices from there.
What working with me feels like
My approach is warm and direct. I’ll ask you questions that matter, help you notice patterns you may have stopped seeing, and hold space for the parts of you that are tired, hopeful, or uncertain. I won’t promise you a life without challenges or a guaranteed outcome. I’ll help you show up for your own life more fully, and that’s the work.
Where to begin
If you’re ready for a different relationship with yourself, start with the workshop. From Survival to Soft Life is a two-hour live online experience on Saturday, March 13, 2027, where we’ll move through the H.E.R. Method together.
Prefer more personal support? Reach out at support@femmeshift.com and tell me where you are and what you’re hoping for. I’ll let you know whether one-on-one work is a good fit right now.